Other initiatives include Drive to Thrive, which provides financial and informational support to parents after their baby leaves the NICU, and Helping Hand for Special Kids, which offers babies of low-income families who require specialty formula either long-term assistance or a free, one-time shipment of products. It will also help underpin the unique support Enfamil provides, such as creating specific formulas for specific conditions (even one that was created for a single baby with a unique condition). The new platform is designed to convey the passion the company and its employees have for all babies.

'Our devotion to fuel the wonder in every baby has been in our DNA from the start, and it's why we've spent decades researching breast milk and the nutrients to promote the development of the brain and body, to nourish millions of babies each and every day.' Nutrition at RB, Enfamil's parent company. So, every baby should be viewed as the Most Important Person in the World,' says Patrick Sly, Vice President & General Manager of U.S. 'We believe that every baby has the potential to shape our future. The unwavering commitment to provide science-backed nutrition continues today, driven by the desire to help ensure the best start in life for all babies, especially the most vulnerable. The commitment to babies began over a century ago when a baby named Teddy inspired his father, Edward Mead Johnson, to produce a science-based product for babies, in need of a specialty formula, to survive.

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